Whether it's by supporting the local school, contributing to a charity, or raising awareness of a certain cause, you can get on the community's good side by aligning your business with important movements in your local area and even beyond. Purchase so many dollars' worth of items, and you get a free cookie or drink.Ī loyalty card program is a great free promotional tool because you can keep your loyal customers coming back, and they'll tell others about your loyalty program. You've seen this method used at places like Panera Bread. Start a Loyalty Card Program.Ī great way to draw current customers back into your store time and time again is to give them loyalty cards. This page doesn't cost them anything but a little time. Note that they also pin their location so that mobile users can simply click on the map and get directions to where they are. However, having a Facebook page listing where they are helps them draw a crowd. Krazy K's Snack Shack doesn't really need a full-blown website at this point. This strategy is particularly attractive for pop-up type businesses, such as food trucks and bakeries that may have variable hours. Many businesses just create a page on Facebook to get the word out. While you won't have a lot of control over the look and features, you can use it to get basic information out. WordPress, for example, allows you to set up a free site on. You might think setting up a website costs too much money, but some options will work until you have the extra funds to create a truly stellar, SEO-driven site. While you may grow a bit from word of mouth, you'll miss out on customers if you don't have a web presence. You might not think you need a website, but 88 percent of consumers go online and do research before making a purchase - even in person. Let's say you run a small food truck business in your hometown. You can do most of these things on your own or delegate them to your employees to reach new customers. You don't have to hire an expensive PR firm right off the bat. 10 Free Ways to Advertise Your Business Onlineįortunately, there are ways to promote your business without spending any money. You'll need to source visitors by other means as well. Pulling in traffic to your website is how you'll convert customers, but you can't depend solely on Google's first SERP. Still, because of crowd mentality, everyone associates the shoe style with Chucks, so that's who they buy from.īy advertising online how you can provide value and do so in a budget-friendly way, you'll notice an uptick in visits and, ideally, sales. Why do people look to Converse first when they consider high tops? They're not the only brand to make them, right? The more people know of and about your business, the more likely they'll turn to you when they're looking for a solution that you can provide. Whether you're a vigilante advocate or not, you definitely want to have advocates for your own brand. Anyone who looks up at the night sky recognizes what it is and has some sort of emotional reaction to it. Your brand awareness is kind of like your Bat Signal. Promoting your business online can help you in a variety of ways. It's not enough to just throw up a billboard and have a listing in the phonebook anymore. If you're not promoting yourself in those spaces, your chances of being seen are pretty slim. We live in a digital world where consumers are eager and ready to research and shop online for their goods. It may seem like a lot of work, but advertising your brand online is actually critical for your business' growth and development.
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